Penfield native Tracy Till received her bachelor’s degree in Journalism & Business from the University of South Carolina (Columbia). She then returned to Rochester and worked at several full-service advertising agencies before starting Butler/Till Media Services, Inc. with Sue in 1998.

Today, Tracy is a Board member of the Employee Ownership Expansion Network (EOX), an Advisor to Certified Employee Ownership (C-EO), a member of Rutgers University’s Center for Employee Ownership Advisory Board, and is an Independent Board Member for ProLift, Inc., an ESOP based out of Buffalo, NY. She belongs to both the Private Directors Association (PDA) and the National Association of Corporate Directors (NACD). She is also the president of T4 Verge, Inc., a boutique business & leadership consultancy geared toward both women-owned businesses and Employee Stock Ownership Plan (ESOP) companies.

Tracy speaks nationally on multiple business topics, including "the value of independent board directors to privately held firms; how to evaluate and evolve a boards strategic vision and plan; and how to leverage the ESOP model for succession planning and leadership transitions."